Precision in every grain – Luxury in every second.

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To us, a timepiece, is more than a curation— it’s a powerful statement of intent. We build relationships on total transparency, welcoming our clients into a family that values character as much as the watch on your wrist.
Anthony Pezer
Founder
Born in Miami and raised in Lima, I grew up in a lower middle-class household where hard work was constant and time felt limited.
From an early age, I was drawn to objects of value—not just for what they were, but for what they represented.
At the same time, I became deeply aware of time, shaped by watching my parents work tirelessly, often sacrificing moments together.
After college, Corporate America didn’t feel like the right path. That shift became clear when I acquired my first timepiece—a Rolex Datejust 16013 Tapestry Dial.
Throwin’ Salt Co. was built from that moment—rooted in an appreciation for time, craftsmanship, and the pursuit of something meaningful.

